Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right?
If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from it are slim.
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Pro tip: Check out your page’s mobile view to ensure everything looks correct when accessing your page via phone.
As of 2023, 98.5% of Facebook users access the site via mobile, and 81.8% exclusively use their phones to browse the social media site. So, it’s safe to say that a mobile-conscious approach is warranted.
Now’s the time to add some style to your page with high-resolution photos that represent your brand.
We recommend using the PNG format for profile pictures and cover photos that include text/logos.
Recommended image sizes:
An action button is a custom call-to-action (CTA) that appears below your cover photo. You can set it to direct visitors to a landing page, book an appointment, or contact you directly (and more).
A thoughtfully selected action button can help drive conversion from your Facebook Business Page. Check out the video above or the steps below to learn how to add one:
At this point, you’re almost done creating your business page and ready to start churning out engaging posts. However, there are a few final touches we recommend taking advantage of.
Customize your tabs
Create a custom URL
Pin a Post
If you’ve followed the above steps, you’re ready to hit the ground running and cultivate an engaging Facebook Business Page that resonates with your audience and drives sales.
However, the work doesn’t stop there. You need to keep the ball rolling by posting regularly. If you’re unsure where to start, check out our 41 Facebook Post Ideas for Businesses guide.
So you’ve got your Facebook Business Page up and running, but what now? We have some tips to help you get the most out of your page. Check out 15 tips for an engaging Facebook Business Page below.
Your business page should be clean, stylish, and consistent with your brand style guide. However, that doesn't mean you need a full-time designer to churn out those assets.
Use tools like Canva to easily create custom graphics for your posts, cover photos, and profile pics using Canva’s templates and free design assets. Canva features templates for every type of social media post you can imagine, so you never have to worry about choosing the correct dimensions.
It takes a village to manage a Facebook Business Page. That’s what they say, right?
If you work with a team, take advantage of page roles to assign users different access levels to your page so your team can help out without stepping on one another’s toes.
As the page creator, you’ll be the admin, meaning you have full access to everything about your page. As the admin, you can create new admins and users with other access levels. Page roles include:
Facebook access with full control
Facebook access with partial control
Access to Message Replies, Community Activity, Ads, Insights
Access to Ads and Insights
